Outcomes

•  Thoroughly and comprehensively discusses the contemporary concepts, techniques, theories, and models of many functional business management areas
• Using basic marketing concepts, critically and persuasively explains the features of the company’s strategic planning, components of the marketing plan, target markets, the overall strategy of the firm’s positioning, and the company’s means of communication
• Analyzes the company’s profitability while keeping accounting concepts, assumptions, and principles in mind, by using cost accounting concerns and development of financial statements while adhering to accounting and ethical principles
• Analyzes company development prospects, trends and critically and persuasively evaluates business strategies and major managerial economic challenges
• Makes final decisions using quantitative methodologies, statistical data analysis, interpretation, and extrapolation procedures
• Conducts research independently using academic integrity principles and standards and presents (oral and/or written) research results, findings, arguments, and conclusions to both the academic and professional community and stakeholders
• Considers ethical issues that arise during the course of managerial activity
• Analyzes risks affecting business in a free market system
• Determines further learning and development needs independently
• Understands and values the value of social responsibility and business ethics norms/principles